vanityfair:

Security contractor Blackwater has not actually been named Blackwater for some time: in 2009, the company changed its name to Xe (pronounced “Oh, you mean Blackwater?”) in an effort to rehabilitate its atrocious public image. However, The Wall Street Journal reports, starting now Xe would preferred to be called “Academi.” Xe—sorry, Academi—would also like to attend an existentialism summer course at Brown, has no idea how the pack of American Spirits got in mom’s car, and is unable to participate in Thanksgiving dinner due to “the situation in Myanmar Burma.”